The ultimate menu for takeaways
If you want to impress your customers when they visit the restaurant, you need to display your dishes with a quality menu. It is of little concern who you are trying to impress, if the choices are badly laid out or seem dull, then you will not appeal to anyone. To achieve this, many people with entrust this task to a professional design team, but this route would depend on your budget. If money is an issue with this particular route, you may consider some of the techniques listed below.
One of the most important considerations when designing and laying out the Chinese takeaway menu, is the placement of the content as opposed to the graphics, pictures and colour schemes. If your page being designed is a single page for example, the prime area is the middle third. The most profitable items should really be placed in this area, with the secondary objects at the top of the page and the least profitable at the bottom. So that your brand can be recognised by your customers, you should display your company logo in the top left portion of the menu. It is good practice to display a line of text under the logo which describes your restaurant or takeaway service, for example: ‘quality Liverpool takeaway’. You may wish to be more specific with the advertising of the spectific food type, for example: ‘Chinese Takeaway Birmingham‘ or Indian Takeaway Liverpool .
If you wish to make certain areas of the menu stand out, then you can employ the use of certain tactics such as highlighting or emboldening the text. Beware the over-use of highlighting as this can easily become illegible and messy – stick to about 4 or 5 dishes. If you understate rather than overstate, you are likely to achieve a better quality effect. Making certain elements of text into a bold face is another useful tactic, but need to be carefully applied. Increasing or decreasing the margin and the use of icons also works well and helps to draw the attention of the customer to a special dish or offer.
Be careful and selective with the use of images, and ensure that they are of the highest standard possible. If the dish looks like it has a close resemblance to dog food, the customer will problably not wish to buy it!